ARTSmemphis Introduces New Citywide Arts Campaign to “Recognize” the Transformative Power and Impact of the Arts Sector

MEMPHIS—ARTSmemphis is proud to announce the launch of “Recognize,” a collaborative marketing campaign designed to shine a spotlight on the creative contributions and collective impact of the Memphis arts sector. 

2026 has marked a historic year, with more than 20 major local arts institutions celebrating anniversary milestones and as well as significant museum grand openings, including the Memphis Art Museum and Metal Museum in the latter half of the year. Beyond singular celebrations to honor the longevity and innovation of these ARTSmemphis grantee partners and their beloved missions, the campaign calls on the community to uplift the collective impact of the art, artists, and cultural institutions that define the city’s identity and global appeal that is now in the spotlight.

“The visionaries behind these institutions have accomplished the unimaginable, creating work that moves and inspires both our community and the world,” said Elizabeth Rouse, President & CEO of ARTSmemphis. “Now is the time to unapologetically recognize that work that is the core of Memphis’ brand, our culture, and our unique position.”

“Art is part of Memphis’ DNA. It shapes our culture, strengthens our neighborhoods, drives our economy, and helps tell the story of who we are,” said Memphis Mayor Paul Young. “When we support artists and creative organizations, we are investing in one of our city's greatest strengths. The work ARTSmemphis is leading helps ensure that future generations can continue creating, inspiring, and carrying Memphis’ story forward. The arts are essential to the identity and future of our city.”

Memphis’ arts sector delivers more than 2 million arts experiences annually to every zip code and demographic in Shelby County. From music and visual arts to food and fashion, the “Recognize” campaign emphasizes that these contributions are not just cultural amenities but also tourism and economic drivers.

ARTSmemphis’ marketing campaign is 100% locally and originally produced, featuring collaboration from arts organizations including Playhouse on the Square, Ballet Memphis, Soulsville Foundation, Cazateatro, and others.

For more information on the “Recognize” campaign, a calendar of upcoming arts events, and a list of arts organizations celebrating milestones this year and next, visit www.artsmemphis.org/recognize.

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ABOUT ARTSmemphis. ARTSmemphis is Memphis’ primary arts funding and advocacy organization, dedicated to building a sustainable and vibrant arts community by recognizing the power of its collective sector. Founded in 1963, ARTSmemphis has distributed over $100 million through grants and strategic partnerships, connecting artists and organizations with the resources they need to enrich the lives of all Memphians. For more information, visit artsmemphis.org.