November 10–13, 2017

This Fall, Americans for the Arts will head to The Peabody Hotel in Memphis to explore this cultural hotspot and its rich history, and discuss how our marketing strategies, tools and decisions of today will play a pivotal role in reaching the future that we desire for our careers, our organizations, and our communities.

The 2017 NAMP Conference will explore the role of arts marketing and audience engagement in creating a future that is promising, creative, and profitable.

Talks will revolve around three core themes:


What area(s) of expertise do I need to refine or expand? What new skill(s) do I need to learn to be effective in my individual career? What do I need to succeed?

Your World

What information does the field need to navigate the current environment: What resources can we leverage? What best practices can we share? What new and fresh ideas can we replicate?

Your Future

What is your vision for the future? What is your organization’s vision of the future? What is our collective vision for the future? How do we reach it? What barriers stand in our way?

Registration is Now Open!

Change is banging on your door. New software, new apps, new audiences and the hundredth update to Facebook – as arts marketers, you strive to run ahead of change rather than catch up to it.

On November 10-13, join more than 650 of your fellow arts marketers to explore and answer the question, What's next?  New skills, new tactics, new ways to tell stories and new visions - the 2017 NAMP Conference is THE conference to take your career to the next level and help define what is next for arts marketing.

This year, over 100 experts and more than 30 sessions will focus on cutting edge technology and the latest innovations across:

  • Storytelling
  • Cultural Equity
  • Digital Marketing
  • Social Media
  • Evaluation and Analytics
  • Growth and New Revenue Streams

Ways to Save

We know every dollar counts for small and large arts organizations so we're offering three of our best ways to save:

  • Early-bird registration – Register by August 25 and save $100!
  • Scholarships – Apply for a full-ride scholarship by July 21! Opportunities are available for Americans for the Arts' members, emerging leaders and many more!
  • Become a Member of Americans for the Arts to save up to $100 on your conference registration and $75 on your preconference registration. And member benefits go beyond NAMP savings with tools and resources all year long!

Memphis Team


  • Ned Canty, Opera Memphis
  • Elizabeth Cawein, Signal Flow PR
  • Deron Hall, Memphis Arts Engine
  • Penelope Huston, Downtown Memphis Commission
  • Jenny Koltnow, AutoZone
  • Tracy Lauritzen Wright, ArtsMemphis
  • Gretchen McLennon, ArtsMemphis Board
  • Samson Mobashar, Hyde Family Foundation
  • Beverly Robertson, Trust Marketing
  • Linda  Steele, ArtUp
  • Kimberly Wells, Memphis Travel CVB
  • Carolyn McCormick, Ballet Memphis


  • Tierney Bamrick, Opera Memphis
  • Sarah Blackburn, ArtsMemphis
  • Renee Brame, Orpheum Memphis
  • Karen Davis, Brooks Museum of Art
  • Chantal Drake, Dixon Gallery & Garden
  • Amy Foote, Brooks Museum of Art
  • Melinda Hearn, Jackson Arts Council
  • Julie Jackson, ArtsBuild
  • Andria Lisle, The Fourth Bluff
  • Suzanne Lynch, Tennessee Arts Commission
  • Antzee Magruder, Arkansas Arts Council
  • Kate Meacham, University of Mississippi
  • Pat Mitchell Worley, Fanfare
  • Tim Sampson, Soulsville Foundation


  • Whitney Hardy, Young Arts Patrons
  • Colleen McCartney, ArtsMemphis
  • Katie McWeeney, Artist
  • Jeanette O'Bryant, National Civil Rights Museum
  • Joel Parsons, Rhodes College
  • Victor Sawyer, Memphis Music Initiative
  • Yancy Villa Calvo, Artist