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Better Your Brand - Branding Strategies Seminar

Presented by ArtsMemphis

June 25-June 26, 2008

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Through the generous support of the Assisi Foundation of Memphis, ArtsMemphis is bringing to Memphis branding expert Neill Archer Roan of the Roan Group to conduct a two day comprehensive seminar on Branding Strategies. The seminar includes two case studies using real arts organizations as examples for presentation and discussion.

 You will have the opportunity to learn why:

•           Savvy arts marketing professionals are building brands to build audiences.

•           Organizations must occasionally revitalize and refresh their image.

•           A focused brand strategy will boost your fundraising success.

•           Your assumptions about subscribers and single-ticket buyers may be hindering ticket sales revenues.

•           Brand strategists have turned word-of-mouth into a controllable advertising medium.

•           The smaller your budget is, the bigger your brand must be.

 Seminar details:

Dates:   June 25 and 26, 2008

Times:  June 25 9am – 5pm (lunch included)

            June 26 10am – 5 pm (lunch included)

Place:   Buckman Performing Arts Center

            60 Perkins Extended

            Memphis, TN  38117

The seminar is geared to Executive Directors and members of the organization’s Marketing (or Communications) team.

We are confident if you commit to this information packed two days, it will be time and money well spent!