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CATEGORIES: SPECIAL OCCASION;TRAVEL;APPOINTMENT
STATUS:NEEDS ACTION
DTSTART:20080625T120000
DTEND:20080626T120000
SUMMARY:Better Your Brand - Branding Strategies Seminar
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Event Name: Better Your Brand - Branding Strategies Seminar=0D=0AEvent Url: http://www.artsmemphis.org/event/detail/28965=0D=0AEvent Date Begin: 2008-06-25=0D=0AEvent Date End: 2008-06-26=0D=0A=0D=0AThrough the generous support of the  Assisi Foundation of Memphis, ArtsMemphis is bringing to Memphis branding expert  Neill Archer Roan of the Roan Group to conduct a two day comprehensive seminar  on Branding Strategies. The seminar includes two case studies using real arts  organizations as examples for presentation and  discussion.=0D=0A=&nbsp;You will have the opportunity to  learn why:=0D=0A=&bull;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Savvy arts marketing  professionals are building brands to build  audiences.=0D=0A=&bull;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Organizations must  occasionally revitalize and refresh their image.=0D=0A=&bull;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A focused brand strategy  will boost your fundraising success.=0D=0A=&bull;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Your assumptions about  subscribers and single-ticket buyers may be hindering ticket sales  revenues.=0D=0A=&bull;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Brand strategists have  turned word-of-mouth into a controllable advertising  medium.=0D=0A=&bull;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The smaller your budget  is, the bigger your brand must be.=0D=0A=&nbsp;Seminar  details:=0D=0A=Dates:&nbsp;&nbsp; June 25 and 26,  2008=0D=0A=Times:&nbsp; June 25 9am &ndash; 5pm (lunch  included)=0D=0A=&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; June 26 10am &ndash; 5 pm  (lunch included)=0D=0A=Place:&nbsp;&nbsp; Buckman Performing  Arts  Center=0D=0A=&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 60 Perkins  Extended=0D=0A=&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Memphis, TN&nbsp; 38117=0D=0A=The seminar is geared to Executive  Directors and members of the organization's Marketing (or Communications)  team.=0D=0A=We are confident if you commit to  this information packed two days, it will be time and money well  spent!=0D=0A= =0D=0A==0D=0A=&nbsp;=0D=0A=0D=0AStart time:June 25 9am-5pm (lunch included)=0D=0A=June 26 10am-5pm (lunch included)
CLASS:PRIVATE
PRIORITY:3
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